Jacqueline Mitchell 04.15.08, 4:00 PM ET
Car accident is the number one cause of death in Korea. In US, "At least 50 children are injured weekly, and at least two children die every week from injuries sustained when a vehicle backed over them." There are hundreds thousands of accidents happening right at this moment all around the world. Then how can this be controlled?
1.Seat belts
2.Airbags
3.Electronic stability control (ESC): senses impending skids the slides and applies the breakers to bring the car back under control
4.Lane departure warning systems: helps preventing accidents by awakening sleep-deprived drivers as they swerve into other lanes,
5.Anti-lock braking systems: prevent a vehicle's wheels from locking by rapidly applying intermittent pressure when a driver brakes,
6.Tire pressure monitoring systems: rely on a dashboard warning light to alert drivers about under-inflated tires.
These features merely mean that "we have the possibility of preventing crashes from happening altogether," and this is why safety restraints should exist.
Experts say that if children are seated in properly installed car and booster seats or more, more lives would be saved, or if more cars have side-impact and side-curtain airbags are installed more lives would be saved as well. Not only is that, seat belts also crucially important. "Frontal airbags do not eliminate the need for seat belts," says Karen Aldana, a spokeswoman for the NHTSA.
Safety experts encourage motorists concerned with their vehicle's crash test results to visit the NHTSA's Web site, www.safercar.gov or http://www.iihs.org/. The NHTSA tests frontal, side and rollover resistance; its ratings are based on a star system.
Also consumers may visit http://www.ConsumerReports.org and http://www.ConsumerReports.org which provide information on vehicles equipped with certain safety features.
Yes, the vehicles these days have more features that minimize injury; it does not grantee the safety when the accident actually occurs.
>> Original Article
Nowadays, there is at least one vehicle per a household in Korea as well as in US. As the distribution of vehicle is increasing, the accident rate is increasing. As mentioned earlier, the number one cause of death in Korea is not cancel or suicide but car accidents. Thereby the car-safety product market is increasing its size.
As professor mentioned in the class, using FUD (fear, uncertainty, and doubt) is one of the way to succeed in business. FUD is the reason why well-being related products or why the organic products are so much issue and preferred by the customers. No one ever knows when the accident will occur nor die or get hurt in the accident; yet in the minds of people there is always fear of getting in an accident.
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