Saturday, May 24, 2008

Business Strategy in the Streets

20700193 Haeyeon Ryan Kim entry #11

The streets are open for anything. You can have so many different types of
advertisements. I've seen people in costumes to weird-shaped balloons floating
around. You can do almost anything. you can paint anything, you can change things around, you can do things to people, you can leave something, you can take
something, you can spill something, you can do whatever you want as long as it's
legal. here's an example of something creative you can do.





The pictures above are pictures of creative advertisements of a game called "Clue."
The first two picture were Okay, but the third one with the red soap was just
totally brilliant.
We learned a lot of things is class about advertisements. In Markstrat, we
found out the marketing and advertising is truly essential in business.
We spent almost half, or more of our budget in advertising and sales. but with those
kinds of advertisements, those brilliant advertisements, i think we can have the
same effect with half the money.
Here is another example of a good advertisement:

http://link.brightcove.com/services/link/bcpid271552642/bctid1311211025

please visit the link and watch the video; it's a video of a drama promotion
that happened in the states. The show was called dexter, and this marketing
project was called "dexter's red fountains." Who would have thought of that?
who could possibly think, and promote this. I am sure that the people in charge
of these fountains were hard to convince. People may feel uneasy about all the
red liquid that signifies blood. However, i think hundreds of thousands of people
stopped by to check out what all the red stuff was about.
amazing effect.
Totally Awesome.

20700193 Haeyeon Ryan Kim entry # 11