20700193 Haeyeon Ryan Kim
Entry # 9
Guerrilla Marketing
check this out.
Summary of the video :
Statues that are made out of metal draw attention; and they do more when they're naked. Men, and women, consciously, unconsciously or subconsciously glance at naked statues. Some of then are a little shy, but still, they are interested. What if these dull-colored statues were wearing bright-colored underwear? that most definitely will make them take a look. This is how a bikini-manufacturing company decided to guerrilla-market their product.
Thoughts:
There are a million great ideas out there but I personally think this is the best example of a succesfull guerrilla marketing. This is just totally genious. I have a question, though. I have seen a lot of examples of guerrilla marketing for products.
How about services? Is is possible for insurance companies to come up with guerrilla marketing? I mean guerrilla marketing as in genious, brilliant ones. As technology advances, we will be able to express much, much more. Holograms may become commercially available in a few years time. Who knows, may be something better might come out. I think we should really make use of our brains to do these things.
I think i just might have a passion for marketing. This is awesome.
20700193 entry # 9
