Will Microsoft be outdone by Google and AOL?
Original article by Elizabeth Corcoran Forbes.com
Yahoo is still looking for a good partner to merge in.
By themselves the so called "joint-venture" with Microsoft is being reconsidered it seems. From the whole acqusition saga what is true is that in 2 months Yahoo will soon be a different company.
Yahoo has announced this time that they are launching a 2-week "trial advertising" with Google. A way of testing two separate ideas: the financial implications of letting Google's powerful ad-serving engine take over Yahoo's search ads.
Of course Microsoft made his bit to Yahoo to avoid the takeover by News Corp., Time Warner, AOL, or Google. However Ballmer (Microsoft C.E.O.) is hesitating due to the amount of $40 billion for Yahoo will already make Microsoft at its stake.
As Web surfers plug search term into Yahoo's search engine, will see a series of ads running besides the results, served by Yahoo's in-house systme and no more than 3% generated by Google's adsense.
Meanwhile, some bet that Microsoft will raise its bid for Yahoo.
WE'LL SEE...
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